Monday, March 07, 2011

Does the Maybelline 24h Gel Eyeliner really last all day? ...

... almost! :)

I wanted to try this after seeing that (a) it was only £5.99 (on offer in Boots) and (b) that it also came with a brush! This is something that my beloved MAC Fluidline doesn't come with and it costs twice as much!

Here's mine...

I love the little pot & brush too...

& a close-up...

I really like the raised lettering on the brush and the frosted glass pot. It makes the product look and feel more expensive than £5.99!

The brush is a cinch to use and the gel itself is very smooth. It just glides on and takes no time at all to apply. I decided to test it today and applied it at 7.30am. So... did it hold up all day? Here's how it looked at 8pm tonight (when I took the photo):

As I was wearing it to work, I only applied it to my upper and lower waterline. It certainly stayed put all right :) I loaded the brush with colour and voila!

In actual fact, it lasted better than MAC Fluidline. The gel went on really smoothly and the fact that I had slightly watery eyes did not alter its performance. Considering that I wore it for 13 hours (and counting!) I'm really impressed by it.

The colour is a lovely rich matte black...

Excuse the slight blur - I had trouble focusing (it's that smooth!) ;)

Maybelline say...
* Gel Formula
* Lasts 24h, non transfer
* Intense colour
* Easy application (fine or thick line)

They also recommend that you clean the brush with a tissue after each use and that you remove it from your eyes with a waterproof eye makeup remover.

I will hold my hands up and admit that I wasn't expecting to be impressed by Maybelline's latest offering. I know, I know, I'm such a snob ;) This is purely because I have found their products to be hit & miss in the past. However, I've also been impressed by their 'The Eraser' foundation, so perhaps they've improved their formulas? Who knows, but whatever it is, I'm impressed.

Have you tried this gel eyeliner yet? x


  1. Ooh this looks good, love the packaging of the jar it looks so much more expensive. Think i might try this one xx

  2. Nice! Your eyes look so defined and pretty! I don't get the same results when I wear eyeliner haha :p The brush is pretty nifty :)

  3. I also bought this last week and was most impressed with the quality and staying power, I have been using Bobbie Brown Gel Eyeliner for a few years and have to say that this one performed just as well if not a little better xx

  4. I bought the same one but I still haven't used it yet , but thanks for the wonderful review!
    My Lyfe ; My Story

  5. I've never used a gel liner, always thought they looked too tricky. Will definitely be giving this a whirl tho, really helpful review

  6. @nicoletta.. I would love to see how it looks on you if you decide to get it :) x

    @Rainy Days and Lattes.. thank you! :) try this one & you never know ;) the brush is great too :) x

    @Jude.. I've never tried that one - I keep reading about it. It's certainly a great dupe for my Fluidline :) x

    @H Rija.. you're welcome :) you must give it a try! :) x

    @KylieDee.. this is so easy to use - I can't recommend it enough! the brush is just such a great bonus & makes application a cinch :) x

  7. I am so behind with the times I wasn't aware it was out in the Uk, have seen it on American blogs etc! I have recently fallen in Love with Mac fluidline but I am going through that quite fast so will definitely be checking this out as a cheaper alternative x

  8. @Charlotte.. thank you for following :) this is a great dupe for Fluidline & if you use a lot, the Maybelline one is perfect for every day wear & you can keep MAC Fluidline for going out! :) x

  9. This is a brilliant review <3
    I really want to try it now!!xx

  10. @JustLikeJasper.. thank you :) you need this in your make-up collection! ;) x

  11. Oh brilliant! Thanks for the review - i really want to get this now however in Vienna they are charging €12.99 or something outrageous like that so i think i shall wait till im next in London x

  12. @Joanna Louise.. ouch! that's really expensive :( perhaps it would be cheaper to buy it online :) x


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